MLM-Multilevel Marketing: Achieving MLM success is not a hidden world of
guru's and everyone knows somebody who has failed with a network
marketing opportunity. As a result, some people have become very
sketchy. How can you expect to succeed if you focus on the fears and
attitudes of those who have failed?
Have the Right Mindset: The
first roadblock to remove from your mind is fear. Get back to your
roots and find out who you are and what your purpose is. Find what
motivates you to be successful. Your mind is your worst enemy. To
compact this surround yourself with others who are doing the same thing
and succeeding and mirror them.
Set Goals and Follow Through: MLM
success will come more easily if you take a few minutes to set some
real goals and write them down. Then develop a plan of action to work
your way to achieving those goals. Now, it's easy to set goals, but it's
difficult to follow through with them. And the truth is that the “Money
is in the follow-up.” Sometimes life's events just get in the way and
keep you from accomplishing your dreams. Or do they? Listen, there is no
easy road to success and there will be many obstacles in the way. The
MLM winners are those who overcome each one and continue to move
forward.
Look for Successful People to Prospect: Most people who
join a network marketing company are afraid to prospect to successful
business people. However, successful business people know what it takes
to succeed and they are the ones who are most likely to be successful
with the opportunity your offer. While I agree wholeheartedly that you
shouldn’t pre-judge people and exclude prospects just because they may
not be employed at the time, why not maximize your success by going to
people who already know how to be successful?
Use Your Sponsor:
Many newcomers to network marketing start out working with their upline
and then they drift away and start trying to go it alone. This will be
detrimental to your marketing venture. Remember, your up-line’s success
is tied directly to your success, so ask for his help, watch how he does
things, and learn from him. If your up-line is only a few minutes more
experienced than you, go to his up-line until you find a real expert who
can guide you.
Take Advantage of Training Opportunities: MLM
success is not a hidden secret. Good networks offer quality training.
Take advantage of it. Keep taking advantage of it, even if you have
already heard it before. There is always an area to improve on.
Win
the Numbers Game: MLM is, at many levels, a numbers game. The more
people who hear about your opportunity, the more likely it is that
larger numbers will join. Once again this deals with building your
network first and then your business partners.
Organize Your
Time: Planning everything out is the most important part of everyday
life. Those who are disorganized and always procrastinate having more
issues, than those who are organized and keep to their schedule. Poor
time management is one of the things that causes new network marketers
to fail. Time is your most precious resource. MLM success depends on
learning how to manage it. Get my Time Management Tips for Home Based
Business Owners.
Educate, Don't Sell!: Time and time again, I see
people trying to sell their MLM business as opposed to educating their
contacts. Remember, these people you're speaking with day in and day out
only know a small portion about your company. If you can teach them the
path to success, it will build a good relationship and they will begin
to trust you. They will also be able to see the whole story as opposed
to short-term success. Remember, nobody likes a hard sell and nobody
trusts someone who acts like the stereotype of a used car salesman (no
offense to the several excellent and honest used car salesmen that I
know).
Never Present to Your Own Close Friends and Family: If
you've ever tried to be involved with an MLM company, everyone always
talks about getting a hold of your "warm list." This is simply all the
friends, relatives, and co-workers you know that you have a good
relationship with for the most part. Unfortunately, these same people
have become extremely skeptical and want to see you make money first
(well most of them anyways). Your friends and families will see that you
are excited to start this new business but, until they know that you
know the whole company and how it works they will be hesitant to join
you. So, invite your close friends and family to learn about the
opportunity, and then put them in front of an expert (your up-line) to
do the actual presenting. Three way calls are great for this. Make sure
you establish that person as an expert before they start, and then sit
back and let your up-line explain the business. Please make sure your
up-line is willing to tackle this. If they are uncomfortable ask them
who could be able to present the company. Eventually, you will be
presenting to the friends and family of your down-line, so take
advantage of this opportunity to listen closely to how it’s done.
Be
the Team Member You Want Your Team Members to Be: Your team will follow
you. If they see you staying active, they will stay active. If they see
you setting goals, they will set goals. If they see you attending
training, they will attend training. Get the picture? Take a moment and
write down the characteristics that you would like to see in your
down-line. Then be those things. Your team will thank you for it and you
will become a leader!
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