Everyone knows that in order to have a successful business, it’s
important to employ good marketing strategies. While there are many ways
to market your products, email marketing is a great way to utilize the
internet and reach an unlimited target market. Read on to discover ways
to use email marketing in your business.
Minimize traditional email marketing activities during the holidays.
Customers are preoccupied with family and friends, and are less likely
to be paying attention to business email. Your odds of ending up in the
spam box are considerably higher, which could have longer term
implications for your bottom line. The major exception to this would be a
business directly related to the holiday activities. Otherwise, give
yourself a break and enjoy some downtime yourself. Business will be back
on track in a day or two.
Implement a double opt in. Sometimes clicking a little box to signify
that you want to receive e-mails slips by a person. To eliminate
complaints of spam, use a double opt in. Have the person confirm that
they wish to receive e-mails by verifying their e-mail or clicking a
second button.
Place important copy and call to action on the left-hand side of the
images in your emails. Studies have shown that customers respond more
strongly to copy that is written to the left of the images in an
advertisement. Links to follow should be placed next to images, not
below them, in order to grab best the customers’ attention.
Avoid over-using exclamation points in your email marketing copy. An
exclamation point does not make a poor sales message into a good one.
Good marketing copy is punchy and catchy on its own, without the help of
added punctuation. Focus on writing quality copy, not on how many
exclamation marks you can use.
To have a subscriber list you can trust, make sure that pre checked
boxes are not enabled on your opt-in page. Readers do not want to start
getting your emails accidentally. You do not want that either, because
you only want to market to those that are actually interested in what
you offer.
Identify yourself and the purpose of your campaign in your email. You
want to gain the trust, and respect, of the consumer on the other end
of your campaign. To do this you should include information about the
purpose of the email, and reinforce the future expectations of the
customer, by letting them know how often they can look forward to
hearing from you.
To make sure your emails don’t turn people off, always seek
permission before sending them out. Include a subscription button on
your site, and encourage regular customers to have their friends sign up
as well. If you’d like to give people some extra encouragement to
subscribe, you could feature subscriber only deals.
As you can see, email marketing can be an effective marketing method
for any business when used properly. By utilizing the internet, you are
reaching countless potential customers outside of your local area. Use
the tips above to kick-start your email marketing campaign and begin
turning a profit in your business.
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