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Sunday, February 24, 2013
Magic Button for Online Marketing?
Many people seem to want that magic pill or button to become an instant success story.
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Saturday, February 23, 2013
Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
So, how do you develop this. Find a way to brand yourself to bring others close to you. You never want to do business with someone you don't know. You need to establish a relationship with your prospects and help them succeed. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
How to Brand Yourself?
Find something that you can offer your customers or prospective business partners. Whether it be your time, training or other information. And never ever brand yourself with your primary business opportunity. If something happens to the company you will have to start over from scratch. If you brand yourself however, no matter what business you are involved with you will succeed in building relationships and therefore bring more people into your network and possibly bring them into your business opportunity.
1) Create a blog about yourself and what you want to help people with.
2) Create a video diary or a training video.
3) Create a PDF with genuine content to help people get in the right mindset.
4) Host webinar's to help others learn how to properly market themselves.
5) Be a counselor; help people who are struggling with there business and bring them back into a sucessful mindset.
Once you have this brand people will know who you are and what you have to offer. This is the best way to Network Market.
MLM Tips and Tricks
MLM-Multilevel Marketing: Achieving MLM success is not a hidden world of
guru's and everyone knows somebody who has failed with a network
marketing opportunity. As a result, some people have become very
sketchy. How can you expect to succeed if you focus on the fears and
attitudes of those who have failed?
Have the Right Mindset: The
first roadblock to remove from your mind is fear. Get back to your
roots and find out who you are and what your purpose is. Find what
motivates you to be successful. Your mind is your worst enemy. To
compact this surround yourself with others who are doing the same thing
and succeeding and mirror them.
Set Goals and Follow Through: MLM
success will come more easily if you take a few minutes to set some
real goals and write them down. Then develop a plan of action to work
your way to achieving those goals. Now, it's easy to set goals, but it's
difficult to follow through with them. And the truth is that the “Money
is in the follow-up.” Sometimes life's events just get in the way and
keep you from accomplishing your dreams. Or do they? Listen, there is no
easy road to success and there will be many obstacles in the way. The
MLM winners are those who overcome each one and continue to move
forward.
Look for Successful People to Prospect: Most people who
join a network marketing company are afraid to prospect to successful
business people. However, successful business people know what it takes
to succeed and they are the ones who are most likely to be successful
with the opportunity your offer. While I agree wholeheartedly that you
shouldn’t pre-judge people and exclude prospects just because they may
not be employed at the time, why not maximize your success by going to
people who already know how to be successful?
Use Your Sponsor:
Many newcomers to network marketing start out working with their upline
and then they drift away and start trying to go it alone. This will be
detrimental to your marketing venture. Remember, your up-line’s success
is tied directly to your success, so ask for his help, watch how he does
things, and learn from him. If your up-line is only a few minutes more
experienced than you, go to his up-line until you find a real expert who
can guide you.
Take Advantage of Training Opportunities: MLM
success is not a hidden secret. Good networks offer quality training.
Take advantage of it. Keep taking advantage of it, even if you have
already heard it before. There is always an area to improve on.
Win
the Numbers Game: MLM is, at many levels, a numbers game. The more
people who hear about your opportunity, the more likely it is that
larger numbers will join. Once again this deals with building your
network first and then your business partners.
Organize Your
Time: Planning everything out is the most important part of everyday
life. Those who are disorganized and always procrastinate having more
issues, than those who are organized and keep to their schedule. Poor
time management is one of the things that causes new network marketers
to fail. Time is your most precious resource. MLM success depends on
learning how to manage it. Get my Time Management Tips for Home Based
Business Owners.
Educate, Don't Sell!: Time and time again, I see
people trying to sell their MLM business as opposed to educating their
contacts. Remember, these people you're speaking with day in and day out
only know a small portion about your company. If you can teach them the
path to success, it will build a good relationship and they will begin
to trust you. They will also be able to see the whole story as opposed
to short-term success. Remember, nobody likes a hard sell and nobody
trusts someone who acts like the stereotype of a used car salesman (no
offense to the several excellent and honest used car salesmen that I
know).
Never Present to Your Own Close Friends and Family: If
you've ever tried to be involved with an MLM company, everyone always
talks about getting a hold of your "warm list." This is simply all the
friends, relatives, and co-workers you know that you have a good
relationship with for the most part. Unfortunately, these same people
have become extremely skeptical and want to see you make money first
(well most of them anyways). Your friends and families will see that you
are excited to start this new business but, until they know that you
know the whole company and how it works they will be hesitant to join
you. So, invite your close friends and family to learn about the
opportunity, and then put them in front of an expert (your up-line) to
do the actual presenting. Three way calls are great for this. Make sure
you establish that person as an expert before they start, and then sit
back and let your up-line explain the business. Please make sure your
up-line is willing to tackle this. If they are uncomfortable ask them
who could be able to present the company. Eventually, you will be
presenting to the friends and family of your down-line, so take
advantage of this opportunity to listen closely to how it’s done.
Be
the Team Member You Want Your Team Members to Be: Your team will follow
you. If they see you staying active, they will stay active. If they see
you setting goals, they will set goals. If they see you attending
training, they will attend training. Get the picture? Take a moment and
write down the characteristics that you would like to see in your
down-line. Then be those things. Your team will thank you for it and you
will become a leader!
Friday, February 22, 2013
You won't Fail Affiliate Biz,.you Succeed or you Quit
The Role of Patience in Network Marketing
I’ve noticed a
disturbing trend among folks that call themselves “network marketers”.
Somewhere along the line, people are starting to get the expectation
that network marketing, whether done online or offline, is a matter of
opening an account with some flashy program and then just waiting for
the money to come rolling in hand over fist. These are the same people
that bounce from one program to another, trying this one, trying that
one, and never sticking with any of them long enough to actually learn
how to succeed.
They read an article or see a video of someone
that seems to be experiencing quick success and think, “I’ll be rich in
30 days! All I have to do is sign up with this ‘guru’!”.
Then,
when the riches don’t sweep them out of their living room in 30 to 90
days, they are off looking for another “program”. They blame the
company. They blame the compensation plan. They blame their upline. But
no matter what company they join, their results are always the same.
It’s time to realize that if you have joined opportunity after
opportunity and you haven’t succeeded with any of them, the common
denominator is YOU!
Listen, there are people out there that are
able to generate an income very quickly in network marketing. Companies
love to share those stories with us. They’re exciting and they
intentionally get us all pumped up.
What you may not be
considering is the rest of the story. That person that is now a
multimillionaire may have been bankrupt a few years ago. These same
people have usually spent a lot of years building a solid reputation,
generating their marketing lists, developing their skill sets, working
on their own personal development, and establishing their credibility.
What you see, now, is that they are able to quickly tap in to a large
network that they have probably built over the past several years.
It may have taken them 10 years or more to get to the point that they now seem like an overnight success story.
The
problem that I’m seeing comes in to play when a complete rookie signs
up for a network marketing company and then thinks they are going to be
able to, all-of-a-sudden, start generating wads of cash overnight. They
typically have no marketing experience, no list, no credibility, no
successful track record and they seem really confused when their bank
doesn’t call them to ask what to do with the hundreds of thousands of
new dollars that just magically appeared in their bank account.
It’s Time To Wake Up!
Success in network marketing comes down to following a few proven success principles consistently over time.
If you are new to the industry …
If you have never made more than $20,000 – $30,000 a year …
If you have never generated more than a few hundred dollars per month in any business opportunity …
You
need to understand that there is going to be some time involved before
you should expect to see a ton of money coming in. You’ve got some new
things to learn. And that’s OK! The right upline can teach you a proven
system to help you reduce the time required to learn but you are
absolutely going to have to learn some new things if you want new
results in your life!
No matter which company you join (provided
you have joined a legitimate company), you are going to need to learn
and implement the skills, tools, and techniques being used by the
successful people in the industry.
Success can be influenced by things like timing, the right opportunity, a great product, etc…
Ultimately,
your success will always come down to YOU making a solid and consistent
commitment to take the right actions in the right ways over time.
I
have seen people sign up for a network marketing opportunity, give it a
month or two and then just quit. They say things like “It just didn’t
work for me” or “I gave it my best shot” or “I”m just not cut out for
this stuff”. They quit instead of commit to learning what it is they are
missing.
I’ve also seen that same person’s downline seem to
explode because someone else that was on that same team decided to learn
and apply the skills required to succeed! If the person that quit had
just been a little more patient and taken the time to learn some new
skills, their income would have exploded, too!
Time For Some Truth Talk:
If
you are thinking things like, “Well, I’ll give it a try” or “Let’s see
what happens” or “I hope this thing works” … you are setting yourself up
for failure.
There is plenty of evidence. We have no shortage of
stories, testimonials, and documented evidence to indicate that success
in network marketing is absolutely possible.
The decision you
have to make is whether or not you can commit to doing whatever is
necessary to create that sort of success for yourself. That sort of
commitment requires a “never quit … no matter what” attitude. Your
commitment to yourself and your own success will determine how far you
go in this industry.
I’ve seen people with multiple college degrees do well in this industry.
I’ve seen people with no more than an elementary school education level do well in this industry.
I’ve never seen anyone actually fail in this industry. They either succeed or they quit.
Network
marketing is the great equalizer. The variable is you. How dedicated
are you to your own success? Commit to making it happen.
The results are well worth it!
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Top Tips For Great Video Marketing Campaigns
Video marketing is great for boosting profits and business. It is a
great way to attract potential customers and help viewers get to know
you and your business. This article is a great place to start. Keep
reading to learn how to get started with video marketing.
Your
video should contain useful and valuable information. Increase your
customer base using a video marketing campaign. By posting relevant
information, your videos will reach a bigger audience. This content will
provide your viewers with information they can use.
One of the
greatest benefits of video marketing is the ability to interact directly
with customers. Create videos that respond to questions instead of just
messaging them back. They will find this approach more interesting and
will stay engaged.
Stories are fun to hear. What are some stories
you can tell about your products or company? Show viewers some footage
of charitable works you have done. In addition, you can include customer
testimonials of how your products have helped them in some way.
Your
content submissions should be engaging as well as fresh. This will
ensure viewer returns. If your viewers are not entertained, chances are
they won’t watch the entire video. Let your viewers wait a while so that
they’re anxious to see the things you came up with. If your content is
interesting and engaging, then you are much more likely to attract
viewers and potential customers.
Start your video off with an
intriguing question about a common topic that relates to your business
or service. Make sure your video fills a need, answers a question or
provides information that your customers will find useful. Encourage
your viewers to share and like your video.
Shorter videos can be
more effective than long ones. The optimal length for a video is around
three minutes. If you go on longer than that, viewers are more likely to
click away. Five minutes is pushing it, but it can work if you have
very interesting content. Short and sweet videos are best.
Successful
marketers know the importance of responding to comments. Sometimes,
people have question regarding your products or business that they want
answered quickly. Use your comment section to answer questions posed by
your viewers.
It is important to optimize your videos. When you
are making videos for several websites you should make titles and
descriptions for every one. You should put keywords in there, as well.
Finally, include contact information so that your viewers can easily
contact you for further questions they may have.
There are plenty
of people that use the Internet on a mobile device, so you must
remember this when creating videos. These use much smaller screens, so
don’t use tiny print. They’ll be appreciative of your consideration.
Make
your video as positive as you can. Everyone wants to feel good.
Regardless of what you are trying to sell, your video should remain
positive. A good way to do this is to compliment your viewers.
Research
your possibilities as you find out more about video marketing. Video
marketing can help you do all kinds of things that will build your
customer list. You can certainly reach a broader audience and boost
profits.
Friday, February 15, 2013
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